In short
In a fixed reward per post AdPool, a creator’s price is their followers × your price per 1,000 followers for their audience tier, capped per post. Start from the Recommended presets (Nano from 1,000 followers at $2.00 per 1,000, down to Celebrity at $1.00), adjust caps and slots, and keep the budget coverage line green.
On this page
How is a creator’s price per post calculated?
For each network you price, you define 1 to 10 tiers with ascending follower thresholds. The creator falls in the highest tier their real follower count reaches.
Price per post = followers × price per 1,000 followers ÷ 1,000, limited by the tier’s cap per post.
- A creator below the first tier cannot join on that network.
- The follower count is read when the post is submitted and fixes the price.
- Each validated post is paid once, in full, 48 hours after its first measurement (maturation).
What are the recommended tier presets?
| Tier | From (followers) | Price per 1,000 followers | Price at the threshold |
|---|---|---|---|
| Nano | 1,000 | $2.00 | $2.00 |
| Micro | 10,000 | $1.80 | $18.00 |
| Mid | 50,000 | $1.60 | $80.00 |
| Macro | 100,000 | $1.40 | $140.00 |
| Mega | 500,000 | $1.20 | $600.00 |
| Celebrity | 1,000,000 | $1.00 | $1,000.00 |
The presets are only a starting point: “Recommended” fills suggestions you can edit freely. The price per 1,000 followers decreases slightly with size because reach per follower usually does too.
How do you set your tiers step by step?
1. Choose Fixed reward per post
On Create, pick “Fixed price per post” in the draft or “Fixed reward per post” in the advanced editor.
2. Start from Recommended
Keep the tiers you want to pay and remove the others with “Remove tier”. Thresholds must go up from one tier to the next.
3. Set a cap per post
The cap stops a creator at the top of a tier from costing too much. Example: a Micro cap of $50 means 40,000 followers earn $50, not $72.
4. Set creator slots
Slots limit how many different creators each tier pays (0 = unlimited). Set “Max posts per creator” too (0 = no limit).
5. Check budget coverage
Read the coverage line: “at most X if every slot is used — within your budget” is safe. If it says more than your budget, lower slots or prices.
What does a tier budget look like in practice?
Example: a $500 dollar pool on Instagram. The 15% platform fee leaves $425 for creators.
- Nano: $2.00 per 1,000, cap $15, 10 slots → at most $150.
- Micro: $1.80 per 1,000, cap $45, 6 slots → at most $270.
- One post per creator → worst case $420, within $425.
The pool ends when the remaining budget cannot pay the cheapest price. See Budgeting an AdPool for more scenarios.
Which mistakes should you avoid?
- Unlimited slots with an uncapped top tier: payouts simply stop when the budget runs out, and late creators find the pool empty.
- A first tier set too high excludes small creators, who often have the most engaged audiences.
- Networks without follower counts: fixed rewards need a readable follower count, so such networks cannot be priced this way (see Tracking capabilities).
Key takeaways
- Price per post = followers × price per 1,000 followers, capped per tier.
- Presets go from Nano (1,000, $2.00) to Celebrity (1,000,000, $1.00).
- Slots and max posts per creator keep the worst case within budget.
- The follower count read at submission fixes the price.
- Fixed-price posts are paid in full after the 48-hour maturation.
Frequently asked questions
What happens if a creator’s followers drop after submitting?
In the dollar edition, if a flagged post is approved and the audience fell by more than 20%, it is re-priced with the lower count, never higher.
Can I use different tiers on each network?
Yes. Each network has its own row of tiers, or use “Same price for all networks”.
Is there a minimum number of followers?
Only the one you set: the first tier’s threshold. Creators below it cannot join on that network.