In short
E-commerce brands use SaTT to collect product content from many creators at once: an AdPool with a fixed reward per post pays each verified creator a price set by their audience tier. SaTT measures the posts, not your sales, so track orders with UTM links or discount codes in your shop.
On this page
What do online shops struggle with?
Product pages and ads convert better with real people using the product. Getting that content from dozens of creators means negotiating, chasing and checking each one.
How does SaTT produce product content at scale?
- One AdPool brief reaches every creator in Explore.
- Each audience tier has a price and a number of creator slots, so your worst-case spend is known before launch.
- Duplicate content checks flag reused posts and copied captions.
What setup works for a shop?
| Setting | Recommendation |
|---|---|
| Mode | Fixed reward per post |
| Networks | Instagram (Reels) and TikTok |
| Tiers | Nano from 1,000 followers at $2.00 per 1,000; Micro from 10,000 at $1.80 |
| Posts per creator | 1 |
| Template | The UGC template puts 85% of the budget on posts and 15% on a Quest |
Example: $500 dollar budget, 15% fee, $425 for creators. With a Nano cap of $15 per post, up to 28 Nano creators can be paid.
How do you launch it?
1. Paste a product page
On Create, paste the product URL with a goal like “unboxing videos of our new bag”.
2. Describe the shot list
In “What to post”, list the moments to show (unboxing, use, result) and in “Don’t” what to avoid.
3. Send products if needed
Say in the brief how creators get the product; SaTT does not handle shipping.
4. Track sales separately
Use a UTM link or a discount code per pool in your shop.
5. Approve and reuse
Review flagged posts in your Dashboard. Ask creators directly before reusing their content in ads.
Which mistakes hurt e-commerce campaigns?
- Paying per view on Instagram photos: they have no view count; ask for Reels.
- Assuming content rights: a paid post does not grant you a license to reuse it in ads.
- Too many networks: two well-measured networks beat four half-measured ones. See UGC content.
Key takeaways
- Use a fixed reward per post with tiers and slots for predictable spend.
- Instagram Reels and TikTok suit product content.
- Track orders with UTM links or discount codes; SaTT measures posts only.
- Ask creators for reuse rights separately.
Frequently asked questions
Can SaTT ship products to creators?
No. Explain in the brief how creators receive the product, or use a gig with one creator for a product you send directly.
Can I limit the pool to bigger creators?
Yes. Creators below your first tier cannot join, so start the first tier at 10,000 followers if you want Micro and above.
What if a creator posts the same video in two pools?
The reused post is flagged as reused across pools, and a post already submitted by another creator is blocked.