In short
On Instagram, SaTT reads likes and comments on every post, and views only on videos and Reels, because photos have no view count; shares are not returned. Your Instagram must be a professional (Business or Creator) account linked to a Facebook Page to connect officially, or you can verify with a bio code.
On this page
How do you connect Instagram?
Instagram connects through Facebook Login: one Facebook login links your Page and the Instagram professional account attached to it. Requirements:
- An Instagram Business or Creator account (not a personal account).
- A Facebook Page linked to that Instagram account, that you administer.
During the alpha the Meta app is in development mode, so the official connection only works for accounts with a role on the app. Everyone else can use a bio code. Step-by-step: Verify Instagram via Facebook.
What does SaTT measure on Instagram?
| Metric | Photo post | Video / Reel |
|---|---|---|
| Views | No (photos have none) | Yes (limited quota) |
| Likes | Yes (limited quota) | Yes (limited quota) |
| Comments | Yes (limited quota) | Yes (limited quota) |
| Shares | No | No |
| Followers (audience tier) | Yes (limited quota) | Yes (limited quota) |
Practical consequence: in a performance pool that pays per 1,000 views, post a Reel, because a photo earns only from likes. The app hides the per-share price on Instagram.
What works for sponsored Instagram posts?
Common practices, to compare with your own results:
- Match the format to the pool: Reels for view-based pay, a strong photo or carousel for fixed-reward pools.
- First line counts: only the start of the caption shows before “more”.
- Link: captions don’t carry clickable links, so follow the brief’s instruction (often “link in bio”).
- Use Instagram’s paid-partnership label for sponsored content. See disclosure.
- Keep the post up until the pool ends.
What happens after you submit?
The oracle measures the post; payment starts 48 hours after the first measurement (maturation). Links to /reels/ and /p/ posts are both accepted.
Key takeaways
- Official connection needs a professional Instagram account linked to a Facebook Page.
- During the alpha, most creators verify Instagram with a bio code.
- SaTT reads likes and comments; views only on videos and Reels; no shares.
- For view-based pools, post a Reel.
Frequently asked questions
Can I connect a personal Instagram account?
Not through the official connection: Meta only gives access to Business or Creator accounts linked to a Facebook Page. A bio code can still verify the account.
Why does my photo show no views?
Instagram does not count views on photos, so only likes and comments can be measured for them.
Do I need to post a Story?
Only if the brief asks for it. SaTT pays posts submitted by link; check the brief for the formats the brand accepts.