In short
For awareness, use performance pricing: you set a price per 1,000 views, per like and per share on each network, and creators earn as their posts grow, until the budget runs out. The “awareness” template on Create puts 65% on performance, 25% on fixed-price posts and 10% on a Quest.
On this page
What does an awareness campaign need?
Awareness is about reach: as many real people as possible seeing your brand. Paying a flat fee per post does not guarantee reach, and bought views make the numbers meaningless.
How does SaTT pay for reach?
- Each network has its own prices: per 1,000 views (CPM), per like and per share.
- A post earns
views × price per 1,000 / 1,000 + likes × price per like + shares × price per share, up to the cap per post. - Creators can claim again as a post grows, at most once every 24 hours on crypto pools.
- Payouts start after the 48-hour maturation; 20% is held back until a final check after the pool ends (the holdback).
Which prices and networks should you choose?
Only price what each network can measure. YouTube has no share count and Instagram has no share count either; Instagram views exist only on videos and Reels.
| Network | Views | Likes | Shares |
|---|---|---|---|
| YouTube | Yes (official API) | Yes | No |
| X | Limited | Limited | Limited (reposts) |
| TikTok | Limited | Limited | Limited |
| Videos/Reels only | Limited | No |
“Limited” means measured through a data provider with a small daily quota during the alpha. Example: at $1.50 per 1,000 views, $0.02 per like and a $40 cap, a post with 10,000 views and 300 likes earns $15 + $6 = $21.
How do you set it up?
1. Generate the draft
Paste your brand link on Create with a goal like “make our brand known to students”.
2. Choose performance
Under “How creators are paid”, keep “Per result”.
3. Set prices per network
Enter the price per 1,000 views, per like and per share, and a maximum per post.
4. Launch and monitor
Follow views and spending in your Dashboard; flagged posts wait for your decision.
Price-setting details: Set performance prices.
What should you avoid?
- No cap per post: one viral post could take most of the budget.
- Pricing shares on YouTube or Instagram: those networks do not expose shares, so the price earns nothing.
- Very high like prices: they attract bought likes, which fraud checks flag but you still have to review.
Choose networks with Pick the right networks.
Key takeaways
- Performance pricing pays per 1,000 views, per like and per share, per network.
- A cap per post protects the budget from one viral post.
- Price only what a network can measure: no shares on YouTube or Instagram.
- 48-hour maturation and a 20% holdback protect you from fake growth.
Frequently asked questions
What is a good price per 1,000 views?
SaTT does not impose one. Compare with what you pay for 1,000 impressions elsewhere and start low; you can raise prices on crypto pools by signing new ones.
When does the pool stop paying?
When the budget is used up or the pool ends. Creators are paid for growth measured until then.
Why is 20% held back?
The holdback is paid after a final check confirms the post is still live and its numbers did not collapse. It protects you from views that are purged later.