# Build brand awareness with pay-per-view creators

> Reach new audiences by paying creators fixed prices per 1,000 views, per like and per share, with a cap per post and fraud checks.

Published by SaTT · Last updated 2026-10-29 · Use cases · https://satt.com/guides/use-cases/brand-awareness

## In short

For awareness, use [performance pricing](https://satt.com/guides/glossary#pay-per-performance): you set a price per 1,000 views, per like and per share on each network, and creators earn as their posts grow, until the budget runs out. The “awareness” template on [Create](https://satt.com/create) puts 65% on performance, 25% on fixed-price posts and 10% on a [Quest](https://satt.com/guides/glossary#quest).

## What does an awareness campaign need?

Awareness is about reach: as many real people as possible seeing your brand. Paying a flat fee per post does not guarantee reach, and bought views make the numbers meaningless.

## How does SaTT pay for reach?

- Each network has its own prices: per 1,000 views ([CPM](https://satt.com/guides/glossary#cpm)), per like and per share.
- A post earns `views × price per 1,000 / 1,000 + likes × price per like + shares × price per share`, up to the cap per post.
- Creators can claim again as a post grows, at most once every 24 hours on crypto pools.
- Payouts start after the 48-hour [maturation](https://satt.com/guides/glossary#maturation); 20% is held back until a final check after the pool ends (the [holdback](https://satt.com/guides/glossary#holdback)).

## Which prices and networks should you choose?

Only price what each network can measure. YouTube has no share count and Instagram has no share count either; Instagram views exist only on videos and Reels.

| Network | Views | Likes | Shares |
| --- | --- | --- | --- |
| YouTube | Yes (official API) | Yes | No |
| X | Limited | Limited | Limited (reposts) |
| TikTok | Limited | Limited | Limited |
| Instagram | Videos/Reels only | Limited | No |

“Limited” means measured through a data provider with a small daily quota during the alpha. Example: at $1.50 per 1,000 views, $0.02 per like and a $40 cap, a post with 10,000 views and 300 likes earns $15 + $6 = $21.

## How do you set it up?

1. **Generate the draft** — Paste your brand link on [Create](https://satt.com/create) with a goal like “make our brand known to students”.
2. **Choose performance** — Under “How creators are paid”, keep “Per result”.
3. **Set prices per network** — Enter the price per 1,000 views, per like and per share, and a maximum per post.
4. **Launch and monitor** — Follow views and spending in your [Dashboard](https://satt.com/dashboard); flagged posts wait for your decision.

Price-setting details: [Set performance prices](https://satt.com/guides/how-to/set-performance-prices).

## What should you avoid?

- No cap per post: one viral post could take most of the budget.
- Pricing shares on YouTube or Instagram: those networks do not expose shares, so the price earns nothing.
- Very high like prices: they attract bought likes, which fraud checks flag but you still have to review.

Choose networks with [Pick the right networks](https://satt.com/guides/tips/pick-networks).

## Key takeaways

- Performance pricing pays per 1,000 views, per like and per share, per network.
- A cap per post protects the budget from one viral post.
- Price only what a network can measure: no shares on YouTube or Instagram.
- 48-hour maturation and a 20% holdback protect you from fake growth.

## Frequently asked questions

### What is a good price per 1,000 views?

SaTT does not impose one. Compare with what you pay for 1,000 impressions elsewhere and start low; you can raise prices on crypto pools by signing new ones.

### When does the pool stop paying?

When the budget is used up or the pool ends. Creators are paid for growth measured until then.

### Why is 20% held back?

The holdback is paid after a final check confirms the post is still live and its numbers did not collapse. It protects you from views that are purged later.

## Related guides

- [Pay per performance: fixed prices per view, like, share](https://satt.com/guides/features/pay-per-performance)
- [How to set performance prices per view, like, share](https://satt.com/guides/how-to/set-performance-prices)
- [Which social networks should your AdPool target?](https://satt.com/guides/tips/pick-networks)
- [How to budget an AdPool: worked examples](https://satt.com/guides/tips/budgeting-adpool)

## Official pages

- [For advertisers](https://satt.com/advertisers)
- [How SaTT works](https://satt.com/how-it-works)

Glossary: https://satt.com/guides/glossary