# Instagram tips for SaTT campaigns

> How to post on Instagram for a SaTT AdPool: professional account and Facebook Page, what SaTT measures (likes, comments, Reel views) and post tips.

Published by SaTT · Last updated 2026-10-29 · Tips & FAQ · https://satt.com/guides/tips/instagram-best-practices

## In short

On Instagram, SaTT reads likes and comments on every post, and views only on videos and Reels, because photos have no view count; shares are not returned. Your Instagram must be a professional (Business or Creator) account linked to a Facebook Page to connect officially, or you can verify with a bio code.

## How do you connect Instagram?

Instagram connects **through Facebook Login**: one Facebook login links your Page and the Instagram professional account attached to it. Requirements:

- An Instagram **Business or Creator** account (not a personal account).
- A **Facebook Page** linked to that Instagram account, that you administer.

During the alpha the Meta app is in development mode, so the official connection only works for accounts with a role on the app. Everyone else can use a [bio code](https://satt.com/guides/glossary#bio-code). Step-by-step: [Verify Instagram via Facebook](https://satt.com/guides/how-to/verify-instagram-via-facebook).

## What does SaTT measure on Instagram?

| Metric | Photo post | Video / Reel |
| --- | --- | --- |
| Views | No (photos have none) | Yes (limited quota) |
| Likes | Yes (limited quota) | Yes (limited quota) |
| Comments | Yes (limited quota) | Yes (limited quota) |
| Shares | No | No |
| Followers (audience tier) | Yes (limited quota) | Yes (limited quota) |

Practical consequence: in a performance pool that pays per 1,000 views, post a **Reel**, because a photo earns only from likes. The app hides the per-share price on Instagram.

## What works for sponsored Instagram posts?

Common practices, to compare with your own results:

- **Match the format to the pool**: Reels for view-based pay, a strong photo or carousel for fixed-reward pools.
- **First line counts**: only the start of the caption shows before “more”.
- **Link**: captions don’t carry clickable links, so follow the brief’s instruction (often “link in bio”).
- **Use Instagram’s paid-partnership label** for sponsored content. See [disclosure](https://satt.com/guides/tips/disclosure-ad-labels).
- **Keep the post up** until the pool ends.

## What happens after you submit?

The [oracle](https://satt.com/guides/glossary#oracle) measures the post; payment starts 48 hours after the first measurement ([maturation](https://satt.com/guides/glossary#maturation)). Links to `/reels/` and `/p/` posts are both accepted.

## Key takeaways

- Official connection needs a professional Instagram account linked to a Facebook Page.
- During the alpha, most creators verify Instagram with a bio code.
- SaTT reads likes and comments; views only on videos and Reels; no shares.
- For view-based pools, post a Reel.

## Frequently asked questions

### Can I connect a personal Instagram account?

Not through the official connection: Meta only gives access to Business or Creator accounts linked to a Facebook Page. A bio code can still verify the account.

### Why does my photo show no views?

Instagram does not count views on photos, so only likes and comments can be measured for them.

### Do I need to post a Story?

Only if the brief asks for it. SaTT pays posts submitted by link; check the brief for the formats the brand accepts.

## Related guides

- [How to verify Instagram via Facebook Login](https://satt.com/guides/how-to/verify-instagram-via-facebook)
- [How to write sponsored posts that perform](https://satt.com/guides/tips/write-posts-that-perform)
- [What SaTT can measure on each social network](https://satt.com/guides/features/network-capabilities)
- [Collect user-generated content with pay per post](https://satt.com/guides/use-cases/ugc-content)

## Official pages

- [For creators](https://satt.com/earn)
- [How SaTT works](https://satt.com/how-it-works)

Glossary: https://satt.com/guides/glossary