In short
A sponsored post performs when it reads like your normal content and follows the brand’s brief. Start from the AdPool brief and the creator kit on the pool page, open with a strong first line or first seconds, write your own caption, and compare results in My stats to see what works for your audience.
On this page
What should you read before writing?
Every pool page shows a creator brief and a Creator kit. Read both before you write anything:
- What to post: the message the brand wants to get across.
- Do / Don’t: the rules your post must follow. A post that breaks them can be rejected by the brand.
- Hashtags, mentions and link: copy them with “Copy all” in the kit so nothing is missing.
- Campaign images: the banner and logo you can download and use.
Check how the pool pays before choosing a format: in a fixed reward per post pool your price depends on your audience tier, in a performance pool you earn per 1,000 views, like and share. See How SaTT pays you.
How do you structure a post that holds attention?
These are common practices across networks; test them and keep what works for you:
- Hook first. Put the most interesting idea in the first line of text or the first seconds of video.
- One message. Say one thing about the product, not five.
- Show, don’t list. A short demo, a before/after or your honest reaction usually beats a feature list.
- Clear next step. Tell people where to go: the link, “link in bio”, or the mention.
- Native format. Vertical video for TikTok, Reels and Shorts; a short text with an image or video for X.
Why must your caption be original?
SaTT compares captions across creators and pools. An identical caption to another creator’s post, or a near-identical one, is flagged as duplicate content and can be refused. Pasting the AI draft unchanged, or copying another creator, is the easiest way to lose a payout.
Keep the required hashtags and link, but write the rest yourself. More on this in Avoid fraud flags.
How do you know what works?
Open My stats: it lists your connected accounts, your recent posts with views, likes and shares where the network allows it, and a report of the campaigns you joined. Compare two or three posts with different hooks or formats and repeat the one your audience prefers.
Read your numbers per network: SaTT cannot measure every metric everywhere. See network capabilities.
Key takeaways
- Read the brief, the Do / Don’t list and the Creator kit before writing.
- Hook in the first line or first seconds, one message, one clear next step.
- Write your own caption: identical or near-identical captions are flagged.
- Use My stats to compare your posts and keep what works.
Frequently asked questions
Can I use the AI post writer’s draft as is?
You can, but rewriting it is safer: the draft only uses the brief, and a caption almost identical to another creator’s post can be flagged as duplicate content.
Do I have to include the hashtags from the brief?
Yes, when the brief lists them. The brand reviews flagged posts and can refuse a post that ignores its rules. See Hashtags and mentions.
Does SaTT pay more for a better post?
In a performance pool, yes: you earn per 1,000 views, like and share, up to the cap per post. In a fixed-reward pool the price depends on your audience tier, not on the post’s results.