In short
Fashion and beauty brands use SaTT to pay creators for try-ons, tutorials and reviews on Instagram, TikTok and YouTube, with a fixed reward per post set by audience tier. Ask for videos rather than photos: Instagram returns views only for videos and Reels. SaTT measures posts, not sales.
On this page
What problem do fashion and beauty brands face?
These categories depend on many authentic creator posts. Negotiating with dozens of creators one by one is slow, and inflated followers are common.
How does SaTT help?
- Real follower counts: the price of a post is set from the creator’s real follower count read at submission, not a declared one.
- Fraud signals: follower spikes, an engagement rate too high or too low for the audience, and new accounts are flagged.
- Duplicate captions: identical or near-identical captions across creators are detected.
What setup is recommended?
The UGC template of the link-first flow puts 85% of the budget into paid posts and 15% into a Quest.
| Tier | From | Price per 1,000 followers | Example |
|---|---|---|---|
| Nano | 1,000 | $2.00 | 4,000 followers → $8 |
| Micro | 10,000 | $1.80 | 25,000 followers → $45 |
| Mid | 50,000 | $1.60 | 60,000 followers → $96 |
Set a cap per post on each tier and 1 to 2 posts per creator.
How do you launch a try-on campaign?
1. Paste the product page
On Create, paste the collection or product page with a goal like “try-on videos of our autumn collection”.
2. Keep Instagram and TikTok
Add YouTube for longer tutorials. Ask for Reels on Instagram so views can be measured.
3. Brief the shot list
Name products, the hashtag, the account to mention and what not to do (no before/after claims you cannot back).
4. Launch and review
Approve or reject flagged posts in your Dashboard.
Which pitfalls are specific to fashion and beauty?
- Photo-only posts on Instagram: they have likes and comments but no view count.
- Product shipping: SaTT does not ship samples. Organise seeding yourself or use a gig for a fixed deliverable.
- Health claims in beauty: keep the brief to facts you can support.
Key takeaways
- Price per audience tier pays each creator in line with their real followers.
- Ask for Reels on Instagram so views are measured.
- SaTT does not ship samples or track sales.
- Fraud checks flag follower spikes and implausible engagement.
Frequently asked questions
Can I send free products instead of paying?
SaTT pays in money from the pool budget. Sending products is up to you, outside the platform.
Can I choose which creators join?
Any creator with a verified account in your tiers can join. You can review flagged posts, and invite creators you like from the creator directory.
How is a creator’s tier decided?
The tier is the highest threshold the creator’s real follower count on that network reaches, read when the post is submitted.