Launch a product with creators on SaTT

What problem does a launch campaign solve?#

A new product has no audience yet. Paid ads reach people, but they rarely create the feeling that “everyone is talking about it” in launch week.

Negotiating one by one with creators takes weeks: finding them, agreeing on a price, checking that the post went live and that its views are real.

How does SaTT help with a product launch?#

SaTT turns the launch into one open offer that many creators can accept at once.

• Open participation: any creator with a verified account on a network you target can join, without negotiation.
• Predictable prices: with a fixed reward per post, each creator’s price depends on their audience tier.
• Verified results: posts are measured by the oracle and pass fraud checks before anything is paid.
• Unspent budget comes back: close the pool and what was not paid returns to you.

Which setup works best for a launch?#

The link-first create flow proposes a “launch” template when your goal mentions a launch. Its default budget split is:

Example with a $1,000 dollar budget: the 15% platform fee leaves $850 for creators. With the recommended tiers, a Nano creator with 5,000 followers earns $10 per post ($2.00 per 1,000 followers) and a Micro creator with 20,000 followers earns $36 ($1.80 per 1,000).

Pick 2 to 4 networks where your buyers already are, and a duration that covers launch week plus a few days: 14 to 21 days is a common choice within the 3–60 day range.

How do you set it up, step by step?#

1. 1

   1. Paste your product link

   On Create, paste the product page and write a goal such as “launch of our new app on 12 March”.

2. 2

   2. Check the brief

   Make sure “what to post”, the do and don’t lists, the hashtags and the link to share say exactly what you need.

3. 3

   3. Review prices and slots

   Read the “Creators earn” table and confirm the line “Covered by your budget”.

4. 4

   4. Launch before the launch

   Open the pool a few days before release so creators can prepare; payouts start 48 hours after each post’s first measurement.

5. 5

   5. Share the pool link

   Send the pool page to creators you know and invite more from the creator directory.

What mistakes should you avoid?#

• A vague brief: creators cannot guess your key message. Give one clear angle and the link to share.
• Too many networks: a small budget spread over 4 networks gives one slot per network. Start with 2.
• Expecting sales tracking: SaTT measures views, likes and shares of posts. Track sign-ups or sales with your own analytics and UTM links.
• Launching too late: the 48-hour maturation means early posts are paid first; open the pool early.

For a full walkthrough of the form, read Launch your first AdPool.