In short
A good brief tells creators in one paragraph what to post, then lists up to 5 “do” items, up to 4 “don’t” items, up to 6 hashtags, up to 5 mentions and the link to share. The link-first draft on Create writes a first version from your website; make it specific, measurable and easy to follow on a phone.
On this page
Which fields does an AdPool brief have?
| Field | Limit | What to write |
|---|---|---|
| Title and tagline | Short (60 characters for a crypto pool title) | The product and the promise, in plain words |
| What to post | Up to 1,200 characters | The format, the angle and the one message creators must get across |
| Do | Up to 5 items | Concrete must-haves: show the product, say the price, tag the account |
| Don’t | Up to 4 items | Hard limits: no competitor names, no medical claims, no reposts |
| Hashtags | Up to 6 | The campaign tag plus one or two topic tags |
| Mentions | Up to 5 | Your official handles per network |
| Link to share | One link | Where viewers should go |
How do you write the brief, step by step?
1. Start from the draft
Paste your link on Create. The AI reads your site and fills every field; click any text to edit it, or press Regenerate on one section.
2. Write one clear message
In “What to post”, state the single thing viewers should remember, the format (for example a 30-second video) and the tone.
3. Turn rules into short items
Each “do” and “don’t” item is one line a creator can check on a phone. Start with a verb.
4. Add tags and the link
Give one campaign hashtag, your handles and the destination link. Ask creators to disclose the partnership (see disclosure).
5. Re-read as a creator
Ask yourself: could I film this in 10 minutes without asking a question? If not, simplify.
What does a good brief look like?
Example for a meal-planning app, fixed price per post on Instagram and TikTok:
- What to post: a 20–40 second video planning your week of dinners in the app, ending on the shopping list. Honest, casual, your own kitchen.
- Do: show the app screen for at least 3 seconds · say the free trial length · tag @yourapp · use #PlanWithYourApp · add the link in bio or caption.
- Don’t: mention diets or weight loss · use another creator’s footage · post a still image only.
Why should a brief match what SaTT can measure?
SaTT pays from measured numbers: a fixed price per validated post, or prices per 1,000 views, per like and per share. It does not measure sales, sign-ups or app installs. Write goals creators can influence in the post itself, and track conversions with your own analytics on the shared link.
Also ask for original captions: near-identical captions across creators are flagged as duplicate content.
Key takeaways
- One message, one format, one link.
- Up to 5 “do”, 4 “don’t”, 6 hashtags and 5 mentions.
- Write items a creator can check on a phone.
- SaTT measures posts, not sales: track conversions with your own analytics.
Frequently asked questions
Can I ask creators to send a draft before posting?
Some pools offer an optional pre-publish review: the creator sends a private video link and you approve it or request changes before the public post.
Should I give creators a script?
Give the message and the must-haves, not a word-for-word script. Identical wording across creators reads as an ad and can trigger duplicate-caption flags.
Can I edit the brief after launch?
Change the wording before launch whenever possible: creators who already posted followed the brief they saw. Prices and branding have their own signed settings.