# How to write a creator brief that gets good posts

> What to put in each field of an AdPool brief (what to post, do, don’t, hashtags, mentions, link) with a worked example and the limits.

Published by SaTT · Last updated 2026-10-29 · How-to guides · https://satt.com/guides/how-to/write-creator-brief

## In short

A good brief tells creators in one paragraph what to post, then lists up to 5 “do” items, up to 4 “don’t” items, up to 6 hashtags, up to 5 mentions and the link to share. The link-first draft on [Create](https://satt.com/create) writes a first version from your website; make it specific, measurable and easy to follow on a phone.

## Which fields does an AdPool brief have?

| Field | Limit | What to write |
| --- | --- | --- |
| Title and tagline | Short (60 characters for a crypto pool title) | The product and the promise, in plain words |
| What to post | Up to 1,200 characters | The format, the angle and the one message creators must get across |
| Do | Up to 5 items | Concrete must-haves: show the product, say the price, tag the account |
| Don’t | Up to 4 items | Hard limits: no competitor names, no medical claims, no reposts |
| Hashtags | Up to 6 | The campaign tag plus one or two topic tags |
| Mentions | Up to 5 | Your official handles per network |
| Link to share | One link | Where viewers should go |

## How do you write the brief, step by step?

1. **Start from the draft** — Paste your link on [Create](https://satt.com/create). The AI reads your site and fills every field; click any text to edit it, or press Regenerate on one section.
2. **Write one clear message** — In “What to post”, state the single thing viewers should remember, the format (for example a 30-second video) and the tone.
3. **Turn rules into short items** — Each “do” and “don’t” item is one line a creator can check on a phone. Start with a verb.
4. **Add tags and the link** — Give one campaign hashtag, your handles and the destination link. Ask creators to disclose the partnership (see [disclosure](https://satt.com/guides/tips/disclosure-ad-labels)).
5. **Re-read as a creator** — Ask yourself: could I film this in 10 minutes without asking a question? If not, simplify.

## What does a good brief look like?

Example for a meal-planning app, fixed price per post on Instagram and TikTok:

- **What to post**: a 20–40 second video planning your week of dinners in the app, ending on the shopping list. Honest, casual, your own kitchen.
- **Do**: show the app screen for at least 3 seconds · say the free trial length · tag @yourapp · use #PlanWithYourApp · add the link in bio or caption.
- **Don’t**: mention diets or weight loss · use another creator’s footage · post a still image only.

## Why should a brief match what SaTT can measure?

SaTT pays from measured numbers: a fixed price per validated post, or prices per 1,000 views, per like and per share. It does not measure sales, sign-ups or app installs. Write goals creators can influence in the post itself, and track conversions with your own analytics on the shared link.

Also ask for original captions: near-identical captions across creators are flagged as [duplicate content](https://satt.com/guides/glossary#duplicate-content).

## Key takeaways

- One message, one format, one link.
- Up to 5 “do”, 4 “don’t”, 6 hashtags and 5 mentions.
- Write items a creator can check on a phone.
- SaTT measures posts, not sales: track conversions with your own analytics.

## Frequently asked questions

### Can I ask creators to send a draft before posting?

Some pools offer an optional pre-publish review: the creator sends a private video link and you approve it or request changes before the public post.

### Should I give creators a script?

Give the message and the must-haves, not a word-for-word script. Identical wording across creators reads as an ad and can trigger duplicate-caption flags.

### Can I edit the brief after launch?

Change the wording before launch whenever possible: creators who already posted followed the brief they saw. Prices and branding have their own signed settings.

## Related guides

- [How to launch your first AdPool in 3 steps](https://satt.com/guides/how-to/launch-first-adpool)
- [8 creator brief mistakes that cost advertisers](https://satt.com/guides/tips/brief-mistakes)
- [Hashtags and mentions in SaTT campaigns](https://satt.com/guides/tips/hashtags-mentions)
- [Disclosing sponsored posts: #ad and labels](https://satt.com/guides/tips/disclosure-ad-labels)

## Official pages

- [Create an AdPool](https://satt.com/create)
- [AI Studio](https://satt.com/studio)

Glossary: https://satt.com/guides/glossary