# Collect user-generated content with pay per post

> Get many authentic posts about your brand at a known price per post, set by audience tier, with duplicate and fraud checks before payment.

Published by SaTT · Last updated 2026-10-29 · Use cases · https://satt.com/guides/use-cases/ugc-content

## In short

For user-generated content (UGC), run an [AdPool](https://satt.com/guides/glossary#adpool) with a [fixed reward per post](https://satt.com/guides/glossary#pay-per-post): each verified creator earns a price set by their [audience tier](https://satt.com/guides/glossary#audience-tier), so you collect many authentic posts at a predictable cost. The “UGC” template puts 85% of the budget on posts and 15% on a [Quest](https://satt.com/guides/glossary#quest).

## Why is UGC hard to collect at scale?

Brands want real people showing real use of a product. Asking customers for posts gives few results; hiring creators one by one is slow and expensive.

You also need to know that each post is original and still online when you pay for it.

## How does SaTT help collect UGC?

- **Price by audience**: a creator with 3,000 followers and one with 80,000 both join; each is paid for their tier.
- **Slots per tier**: you decide how many different creators each tier pays (a [creator slot](https://satt.com/guides/glossary#slot)), which caps your spend.
- **Originality checks**: the same post URL, an identical caption or a near-identical caption is flagged as [duplicate content](https://satt.com/guides/glossary#duplicate-content).
- **Liveness**: a deleted or private post is blocked and never paid.

## What setup is recommended for UGC?

Use the recommended tiers as a base and cap the top tiers if you mostly want volume:

| Tier | From | Price per 1,000 followers | Example |
| --- | --- | --- | --- |
| Nano | 1,000 followers | $2.00 | 4,000 followers → $8 per post |
| Micro | 10,000 followers | $1.80 | 25,000 followers → $45 per post |
| Mid | 50,000 followers | $1.60 | 60,000 followers → $96 per post |

With a $300 dollar budget, $255 remains for creators after the 15% fee. Keep 1 post per creator to maximise the number of different voices.

If you need to reuse the content in your own ads, agree on usage rights directly with the creators: an AdPool pays for publishing, not for a licence.

## How do you run a UGC campaign?

1. **Start from your product page** — Paste it on [Create](https://satt.com/create) with a goal like “real customers showing our product”.
2. **Write an open brief** — Describe the situation to film or photograph, not a script. See [Write a creator brief](https://satt.com/guides/how-to/write-creator-brief).
3. **Set tiers and slots** — Keep Nano and Micro, cap or remove the higher tiers, and check “Covered by your budget”.
4. **Review flagged posts** — Approve or reject posts that fraud checks put in review, in your [Dashboard](https://satt.com/dashboard).
5. **Close the pool** — When you have enough posts, close it to get the unspent budget back.

## What are the common pitfalls?

- Giving one fixed caption: identical captions are flagged as duplicates. Give key points instead.
- Unlimited posts per creator: one creator could use the whole tier budget.
- Forgetting disclosure: ask creators to label the post as an ad according to their country’s rules.

More on how originality is checked: [Duplicate detection](https://satt.com/guides/features/duplicate-detection).

## Key takeaways

- Pay per post by audience tier gives many authentic posts at a known price.
- Slots per tier cap how many creators each tier pays.
- Duplicate URLs and captions are flagged; deleted posts are never paid.
- An AdPool pays for publishing; agree on reuse rights separately.

## Frequently asked questions

### Is there a minimum audience?

Creators below your first tier cannot join the pool. With the recommended presets the first tier starts at 1,000 followers; you can lower it.

### Can I reuse creators’ posts in my ads?

Not automatically. The AdPool rewards a public post; reuse in your own ads needs the creator’s permission, agreed directly or through a [gig](https://satt.com/guides/use-cases/hire-creator-fixed-price).

### When is a creator paid?

A fixed-reward post is paid once, in full, from 48 hours after its first measurement, if it passed the fraud checks or you approved it.

## Related guides

- [Pay per post with audience tiers: how pricing works](https://satt.com/guides/features/pay-per-post-tiers)
- [How to write a creator brief that gets good posts](https://satt.com/guides/how-to/write-creator-brief)
- [Duplicate detection: one post, one creator, one payout](https://satt.com/guides/features/duplicate-detection)
- [Hire a creator at a fixed price with gigs](https://satt.com/guides/use-cases/hire-creator-fixed-price)

## Official pages

- [For advertisers](https://satt.com/advertisers)
- [Create an AdPool](https://satt.com/create)

Glossary: https://satt.com/guides/glossary