# Sports and fitness campaigns: challenges and reach

> How gyms, sports brands and fitness apps run hashtag challenges, workout posts and giveaways with creators on SaTT, with budgets and limits.

Published by SaTT · Last updated 2026-10-29 · Use cases · https://satt.com/guides/use-cases/sports-fitness

## In short

Sports and fitness brands use SaTT for workout challenges, product tests and giveaways: pay creators per post or per 1,000 views on TikTok, Instagram and YouTube, and run a [Quest](https://satt.com/guides/glossary#quest) to reward follows and comments with prizes drawn publicly. SaTT measures posts, not workouts or app installs.

## What problem do fitness brands face?

Fitness content spreads through challenges and peer proof. Brands need many creators to post in the same week, and want to avoid paying for bought engagement.

## How does SaTT help sports and fitness brands?

- **Challenges**: a required hashtag and mention in the brief, with a fixed price per post.
- **Reach**: a [performance](https://satt.com/guides/glossary#pay-per-performance) pool pays per 1,000 views until the budget runs out.
- **Giveaways**: a Quest picks winners with a [verifiable draw](https://satt.com/guides/glossary#verifiable-draw) that anyone can recompute.

## What setup is recommended for a 30-day challenge?

| Part | Budget | Settings |
| --- | --- | --- |
| Challenge posts | $400 | Fixed price per post on TikTok and Instagram, Nano $2.00 and Micro $1.80 per 1,000 followers |
| Reach | $200 | $1.50 per 1,000 views, cap $25 per post |
| Giveaway Quest | $150 | Follow, comment with a code, daily check-in; 10 × $12 |

Quests last at most 30 days; AdPools up to 60 days.

## How do you launch a fitness challenge?

1. **Draft the challenge pool** — On [Create](https://satt.com/create), paste your product page with the goal “30-day workout challenge with #OurHashtag”.
2. **Brief safety first** — Ask creators to show safe technique and avoid health promises.
3. **Add the Quest** — Open [Create a Quest](https://satt.com/create?kind=quest) with a daily check-in and a comment-with-code action.
4. **Launch and follow** — Track posts on the pool pages and review flagged ones in your [Dashboard](https://satt.com/dashboard).

## What pitfalls should you avoid?

- Expecting follow checks on TikTok or Instagram to be automatic: they are honor actions, worth fewer tickets and audited if the participant wins. YouTube subscriptions can be checked automatically.
- Health claims: keep the brief factual.
- App installs: SaTT does not track them; use your store analytics.

See [Hashtag challenges](https://satt.com/guides/use-cases/hashtag-challenge).

## Key takeaways

- Combine challenge posts, a performance pool and a Quest.
- Quests last up to 30 days and draw winners verifiably.
- Follows on TikTok and Instagram are honor actions, audited on winners.
- SaTT does not track installs or workouts.

## Frequently asked questions

### Can I reward people who complete the challenge every day?

A Quest has a daily check-in action, once per UTC day, worth tickets. It rewards visits to the Quest, not proof of a workout.

### How are giveaway winners chosen?

By a draw weighted by tickets, seeded by a future BNB Smart Chain block hash after the entries are frozen. Anyone can recompute it with “Verify the draw”.

### Which network is easiest to measure?

YouTube, through the official Data API. TikTok and Instagram metrics come from a data provider with a limited daily quota during the alpha.

## Related guides

- [Run a hashtag challenge with paid creators](https://satt.com/guides/use-cases/hashtag-challenge)
- [TikTok tips for SaTT campaigns](https://satt.com/guides/tips/tiktok-best-practices)
- [Run a giveaway with a verifiable Quest](https://satt.com/guides/use-cases/giveaway-quest)
- [Pay per performance: fixed prices per view, like, share](https://satt.com/guides/features/pay-per-performance)

## Official pages

- [For advertisers](https://satt.com/advertisers)
- [Create an AdPool](https://satt.com/create)

Glossary: https://satt.com/guides/glossary