# Promote an online course or school with creators

> How course creators, schools and edtech brands use SaTT: tutorial-style posts paid per post, YouTube reviews, and a Quest for e-mail sign-ups.

Published by SaTT · Last updated 2026-10-29 · Use cases · https://satt.com/guides/use-cases/education-courses

## In short

Education brands use SaTT to pay creators for tutorials, reviews and study tips that mention a course, with a [fixed reward per post](https://satt.com/guides/glossary#pay-per-post) or a price per 1,000 views. To collect leads, add a [Quest](https://satt.com/guides/glossary#quest) with a consented e-mail action or a tracked “visit URL” action. SaTT does not track course sign-ups: measure them with your own analytics.

## Why is promoting a course hard?

Learners trust teachers and peers more than ads. But paying educators for reviews up front gives no proof of reach, and course sales take weeks to come in.

## How does SaTT help education brands?

- **Measured reviews**: YouTube views and likes are read from the official YouTube Data API, the most complete source SaTT has.
- **Lead capture**: a Quest can include an e-mail action with an explicit consent box; only consented e-mails appear in your CSV export.
- **Traffic**: a Quest “visit URL” action counts visits through a tracked redirect.

## What setup is recommended for a course launch?

Combine a pay-per-post AdPool for reviews with a small Quest for leads.

- AdPool, $300 on YouTube and X: Nano $2.00, Micro $1.80, Mid $1.60 per 1,000 followers, 1 post per creator, cap $80 per post.
- Quest, $100: actions “visit the course page” (auto), “leave your e-mail” (auto, consented) and “comment with your code” on YouTube (proof); prizes of five free enrolments or 5 × $15.
- Duration: 21 days for the AdPool, 14 days for the Quest.

## How do you launch it?

1. **Draft the review campaign** — On [Create](https://satt.com/create), paste the course page with the goal “honest reviews from educators”.
2. **Write a precise brief** — List the modules to show, the level, the price and the link with your UTM parameters, and ask creators to disclose the partnership.
3. **Launch the Quest** — Open [Create a Quest](https://satt.com/create?kind=quest), add the visit and e-mail actions and the prizes.
4. **Track sign-ups yourself** — Read enrolments in your course platform, filtered by your UTM source.

## What are the pitfalls?

- Promising outcomes or grades in the brief: ask creators to describe their own experience instead.
- Expecting SaTT to count enrolments: it measures posts, visits through a Quest link and consented e-mails only.
- Using LinkedIn for a professional course: LinkedIn posts cannot be verified or paid today. Use X or YouTube instead.

See [Writing a creator brief](https://satt.com/guides/how-to/write-creator-brief).

## Key takeaways

- YouTube is the best-measured network for tutorials and reviews.
- A Quest collects consented e-mails and tracked visits.
- SaTT does not count course sign-ups; use UTM links and your own analytics.
- LinkedIn posts cannot be paid today.

## Frequently asked questions

### Can I pay creators per student who enrols?

No. SaTT pays for post results (views, likes, shares) or Quest prizes. Track enrolments with your own analytics and UTM links.

### Are e-mails collected in a Quest shared with me?

Only e-mails of participants who ticked the explicit consent box appear in the Quest CSV export available to the pool owner.

### Can a prize be a free course?

Quest prizes are paid in the pool currency. You can announce free enrolments in the brief, but deliver them outside SaTT.

## Related guides

- [Drive website traffic with SaTT](https://satt.com/guides/use-cases/website-traffic)
- [Collect newsletter e-mails with a Quest](https://satt.com/guides/use-cases/newsletter-signups)
- [YouTube tips for SaTT campaigns](https://satt.com/guides/tips/youtube-best-practices)
- [Pay per post with audience tiers: how pricing works](https://satt.com/guides/features/pay-per-post-tiers)

## Official pages

- [For advertisers](https://satt.com/advertisers)
- [Create an AdPool](https://satt.com/create)

Glossary: https://satt.com/guides/glossary