# When to post: find your best times

> There is no universal best time to post. How to find yours with your own stats, and how SaTT timing (48 h maturation, claims, pool end) fits in.

Published by SaTT · Last updated 2026-10-29 · Tips & FAQ · https://satt.com/guides/tips/posting-times

## In short

The best time to post is when your own audience is active, and only your data can tell you. Compare your recent posts in [My stats](https://satt.com/analytics) and your network’s own analytics, then post early enough in an AdPool to pass the 48-hour maturation and grow before the pool ends.

## Is there a best time to post on social media?

No single hour works for everyone. Audiences differ by country, time zone, age and habits, and the networks change how they distribute posts. Generic “post at 7 pm” advice is a guess; your own numbers are evidence.

## How do you find your own best times?

1. **List your recent posts** — Open [My stats](https://satt.com/analytics): it shows your recent posts per connected network with their publication date and views, likes and shares where the network allows it.
2. **Check your network’s audience tools** — YouTube Studio, TikTok and Instagram professional analytics show when your followers are online.
3. **Test two slots** — Post similar content at two different times over a few weeks and compare results.
4. **Keep the winner and re-test later** — Audiences change; re-check every few months.

## How does SaTT’s timing affect when you post?

- **[Maturation](gl:maturation):** nothing is payable for 48 hours after the first measurement.
- **Pool end:** in a [performance](https://satt.com/guides/glossary#pay-per-performance) pool, views after the pool closes don’t earn, so post early in the pool’s life.
- **Claims (crypto):** you can claim a growing post at most once every 24 hours, plus one final claim after the pool ends.
- **Budget:** pools pay until the budget runs out, so late posts may find it exhausted.

> **Tip:** Check the end date and the budget left on the pool card in [Explore](https://satt.com/explore) before you film.

## Key takeaways

- There is no universal best time; your own data decides.
- Use My stats and your network’s analytics, then test two time slots.
- Post early in a pool: 48 h maturation, and budgets can run out.

## Frequently asked questions

### Does SaTT recommend posting times?

No. SaTT shows your own measured results in My stats; it does not publish generic posting times.

### Can I post after the pool ends?

No new submissions are accepted after the end. Post and submit while the pool is live.

### Does posting at night delay my payment?

Only through the 48-hour maturation, which starts at the post’s first measurement after you submit it, whatever the hour.

## Related guides

- [How to write sponsored posts that perform](https://satt.com/guides/tips/write-posts-that-perform)
- [How to read your creator stats on SaTT](https://satt.com/guides/how-to/read-your-stats)
- [TikTok tips for SaTT campaigns](https://satt.com/guides/tips/tiktok-best-practices)
- [YouTube tips for SaTT campaigns](https://satt.com/guides/tips/youtube-best-practices)

## Official pages

- [My stats](https://satt.com/analytics)
- [For creators](https://satt.com/earn)

Glossary: https://satt.com/guides/glossary