# Disclosing sponsored posts: #ad and labels

> Why and how to disclose SaTT sponsored posts: #ad, the networks’ paid-partnership labels and local rules. General guidance, not legal advice.

Published by SaTT · Last updated 2026-10-29 · Tips & FAQ · https://satt.com/guides/tips/disclosure-ad-labels

## In short

A post you are paid for through an AdPool is advertising, and most countries require you to say so clearly. Add a visible disclosure such as #ad and turn on the network’s paid-partnership label; check your local rules. This page is general guidance, not legal advice.

## Why should SaTT posts be disclosed?

When a brand pays you, in dollars or tokens, through an [AdPool](https://satt.com/guides/glossary#adpool), a [Quest](https://satt.com/guides/glossary#quest) prize tied to a post, or a [gig](https://satt.com/guides/glossary#gig), the post is commercial. Audiences have a right to know. Consumer-protection rules in many countries, such as the FTC guidelines in the United States or the 2023 influencer law in France, require clear disclosure.

Rules differ by country and change over time. If you are unsure, check your national regulator’s guidance or ask a professional.

## How do you disclose a sponsored post?

Common practices:

- **Say it at the start**: #ad or “Ad” at the beginning of the caption, not hidden among other hashtags.
- **Use the network’s label**: YouTube’s paid promotion setting, Instagram and TikTok paid-partnership labels.
- **Say it in the video too** for video content, in the first seconds.
- **Use the local language**: for a French audience, “publicité” or “collaboration commerciale”.

> **Tip:** The Creator kit’s AI post writer includes an #ad disclosure in each draft. Keep it when you rewrite.

## What should brands put in the brief?

Brands can list the disclosure in the brief’s “Do” items and the hashtag list, and must not ask creators to hide the partnership. Some products face extra restrictions in some countries, for example financial or crypto products. See [write a creator brief](https://satt.com/guides/how-to/write-creator-brief) and the [Terms of use](https://satt.com/terms).

## Does a disclosure hurt performance?

SaTT never penalises a disclosure: payment depends on your [audience tier](https://satt.com/guides/glossary#audience-tier) or on the measured views, likes and shares. A clear label also protects your account and your audience’s trust.

## Key takeaways

- Paid AdPool posts are advertising: disclose them clearly.
- Use #ad at the start and the network’s paid-partnership label.
- Rules depend on your country; this is not legal advice.
- SaTT does not penalise disclosed posts.

## Frequently asked questions

### Do I need to disclose if I’m paid in tokens?

Payment in tokens or test funds is still a commercial relationship in most rules; disclose it as you would a cash payment.

### Is #sponsored enough?

Clear words like #ad or “Paid partnership” are generally recommended. Check your country’s guidance for the accepted wording.

### Will the brand reject my post for the #ad tag?

A brand must not ask you to hide a partnership. If a brief tells you to, don’t follow that instruction.

## Related guides

- [How to write a creator brief that gets good posts](https://satt.com/guides/how-to/write-creator-brief)
- [Hashtags and mentions in SaTT campaigns](https://satt.com/guides/tips/hashtags-mentions)
- [How creators avoid fraud flags on SaTT](https://satt.com/guides/tips/avoid-fraud-flags)
- [Creator FAQ: joining AdPools and getting paid](https://satt.com/guides/tips/faq-creators)

## Official pages

- [Terms of use](https://satt.com/terms)
- [For creators](https://satt.com/earn)

Glossary: https://satt.com/guides/glossary