# Pay per performance: fixed prices per view, like, share

> Performance AdPools pay fixed prices per 1,000 views, per like and per share, per network, as posts grow. Formula, caps, claims and anti-fraud timing.

Published by SaTT · Last updated 2026-10-29 · Features · https://satt.com/guides/features/pay-per-performance

## In short

In a [performance](https://satt.com/guides/glossary#pay-per-performance) AdPool the brand sets, per network, a fixed price per 1,000 views ([CPM](https://satt.com/guides/glossary#cpm)), per like and per share, plus an optional cap per post. Creators are paid exactly those prices as their post grows, until the budget runs out, after a 48-hour maturation and with 20% held until a final check.

## What is pay per performance?

It is the reward mode for reach. The brand pays for measured results instead of a fixed price per post, so a post that does well earns more and a post nobody sees earns little.

Every creator can join regardless of audience size, as long as their account is a [verified account](https://satt.com/guides/glossary#verified-account).

## How are earnings calculated?

**Earned = min(cap, views × price per 1,000 views ÷ 1,000 + likes × price per like + shares × price per share).**

Example on X with $1.00 per 1,000 views, $0.02 per like and $0.05 per share: a post with 10,000 views, 300 likes and 40 shares earns $10 + $6 + $2 = **$18** gross.

Only metrics a network exposes earn money. YouTube exposes no shares, and Instagram exposes views only for videos and Reels and no shares, so the editor hides those prices.

## When are creators paid?

- **[Maturation](gl:maturation)**: nothing is payable before 48 hours after the first measurement.
- **[Holdback](gl:holdback)**: until the pool ends, at most 80% of what a post earned is payable. The last 20% is paid after a final check confirms the post is still live and its numbers did not collapse by more than 30%.
- **Crypto**: a creator can claim each post again as it grows, at most once every 24 hours, plus one final claim after the end.
- **Dollars**: earnings are credited to the balance as the post is re-measured.

## What are the limits?

During the [public alpha](https://satt.com/guides/glossary#alpha), metrics for X, TikTok and Instagram come from a data provider on a small daily quota, so they are marked “Limited”. Facebook and LinkedIn metrics cannot be measured today. Measured numbers go through fraud scoring; suspicious growth is held for the brand’s review.

To set prices step by step: [Set performance prices](https://satt.com/guides/how-to/set-performance-prices). To compare modes: [Choose a reward mode](https://satt.com/guides/tips/choose-reward-mode).

## Key takeaways

- Brands set per-network prices per 1,000 views, per like and per share, plus an optional cap.
- Posts earn as they grow, until the budget runs out.
- Nothing is paid in the first 48 hours; 20% waits for the final check.
- Crypto claims: once every 24 hours per post, plus a final claim.
- Only metrics a network exposes are priced.

## Frequently asked questions

### Is there a follower minimum?

No. Performance pools pay for results, so any verified account can join. Fixed reward pools are the ones that set a minimum tier.

### What if the budget runs out while my post keeps growing?

Payouts stop when the budget is used up. Growth after that point earns nothing in this pool.

### Why was my post’s growth not paid?

It may still be maturing, part of the 20% holdback, or flagged by fraud checks and waiting for the brand’s decision. The pool page shows its status.

## Related guides

- [How to set performance prices per view, like, share](https://satt.com/guides/how-to/set-performance-prices)
- [Pay per post with audience tiers: how pricing works](https://satt.com/guides/features/pay-per-post-tiers)
- [Maturation and holdback: when creators get paid](https://satt.com/guides/features/maturation-holdback)
- [Which reward mode should you choose for your AdPool?](https://satt.com/guides/tips/choose-reward-mode)

## Official pages

- [How SaTT works](https://satt.com/how-it-works)
- [Create an AdPool](https://satt.com/create)

Glossary: https://satt.com/guides/glossary